Why so quiet? Why no blogs?

September 14, 2022 Sandra Miskimmin

Blogging.

I have really got out of the habit of doing this and I feel it is really naughty that I have. It has been so busy here at SMASH Headquarters, that I just haven’t made the time to do it. But, that is going to change. Starting today.

What has prompted my desire to get back into writing blogs?

Three reasons, really. Firstly, a software company emailed me recently and they asked me if “I was still in business”! I was horrified at this but when I looked at my website, I knew why they asked me that question. My blogs hadn’t been updated from the 23rd May 2022, and before that it was December 2021.

I never thought about the impact of not updating my blogs on my website on a regular basis. I have been sending out my Monday Musings to people on my mailing list, so people were still getting to hear from me, but on the surface, it did not look good, not having updated my blogs in such a long time.

Secondly, I want to get back into the habit of writing blogs again as my website is something that I own. Social media is so hard right now and small businesses are battling to be seen. We are at the mercy of Facebook and Instagram algorithms, advertising pressures and being drowned out by “funny” videos that entertain people. Also, with social media platforms, they can take your account off you at any time and there is very little that you can do about it.

I don’t like the idea of losing content that I have worked hard to put out there just disappearing and I really hated the fact that someone thought my business was no longer operational.

Now...

For my long term followers, you will have noticed that there has been a lot of change on my website. My SMASH Worldwide Branding has changed!

This has been in the pipeline from the start of 2022. It did take longer than expected to get arranged but when everything fell into place, it all felt right.

For the last 2 years, I have spoken about helping women put the pieces of their health jigsaw back together again, but the health jigsaw was nowhere to be seen in any of my branding. I felt as though something was missing from my logo and brand but I didn’t know what.

Then one day I realised and it all fell into place. I needed jigsaw pieces on my branding. I needed my logo to be bright, fun and vibrant. When I sat with my designer and explained this, my new logo was born.

I love it!!

The colours are so me. Someone recently said that my “new branding just oozes me”. When I showed my new packaging to someone their comment was “oh that looks like a really high end health product”. When I heard these comments, I knew I had done the right thing. I am so happy right now with everything and I am going to shout about it from the roof tops.

With all of the changing in my branding, I have been up to my eyes. I don’t know if you know, but I do everything myself. I built the website, I do stock inventory, content creation and marketing AND I look after my clients. Everything had to be changed to my new branding and it took an extremely long time. So, when I say that I didn’t have time for writing blogs, I hope this explains why.